Content Marketing Specialist
Blue Air is seeking a highly qualified candidate who will manage all aspects of content marketing for the company, to help provide Blue Air with solid web content, newsletters, website, presentations, online and offline campaigns etc. • 2+ years of experience in content marketing • Strong writing and editing skills. • A portfolio of relevant work that demonstrates strategic thinking, an engaging style and a great command of language (flow, sentence structure, grammar and punctuation). • Strong interpersonal and customer relations skills. • Demonstrate solid understanding in marketing concepts and best practices. • Experience working with a variety of inbound marketing tactics: blogging, Public Relations, SEO, social media, link building, and email outreach. • Passion to fill in any gaps in your digital marketing knowledge and quickly gain a tactical knowledge through application and analysis. • Demonstrable social networking experience and social analytics tools knowledge • Knowledge of online marketing and good understanding of major marketing channels • Positive attitude, detail and customer oriented with good multitasking and organizational ability • Fluency in Romanian, English, other language (Italian, Spanish, French, German) is a plus • Bachelor’s Degree preferably in Communications, Marketing or Public Relations
• Create engaging written and visual content for the purpose of digitally marketing clients. • Plan and execute content marketing campaigns: leverage content, SEO, social media, Newsletters, and other inbound marketing tactics to generate website traffic and leads. • Regular blogging on company blog. • Writing and maintaining content and providing updates to company website. • Write web pages following on-page SEO best practices.